At first I was hesitant. Jordan Brand’s been floppin since ’03. But I decided to check Nike out and see what was really good. To my surprise, the site was dope. Featured at the History of Flight, is well, just that. A brief but entertaining time line of the career highlights of MJ. Reading through it you get lightweight nostalgic, but it’s actually a very well executed presentation. Nike’s just wet all around. This is just another example. Is Adidas trying to creep up though?
Varsity jackets might be the fall/winter move. I can see folks coppin a blank one and buying patches to put on. Not surprisingly, Nike Sportswear comes with their initial fall offering of their NSW varsity jackets. As with most, the NSW jackets feature a melton wool body with leather sleeves. But the varsity jacket raises one peculiar question. The var jacket is cool for Seniors Juniors and outstanding Sophomores but on the real? What are the JV cats supposed to rock?
Part of Nike’s latest ad campaign for the Hyperize kicks. Can’t say I love the shoes, but this shit is worth the watch for so many reasons. If the idea of Andre Iguodala, Kevin Durant, Rashard Lewis and Mo Williams gettin on a track isn’t reason enough, at least watch for Mo’s jheri curl. Is it me or does Durant lightweight have bars? Quik cameos would explain why the song kinda slaps. On some Space Jam soundtrack shit. Yet another moment in the long and storied history of hoopers trying to rap. Bet you weren’t up on this though.
To celebrate the release of the third installment of Paul Rodriguez’s signature shoe, Nike SB has created a short commercial covering a day in the life of P-Rod. The slowed cinematography helps emphasize how truly dope these tricks are. This shit goes extra hard for the Kobe cameo at LMU. Winning.
Is there a giant corporation out there better at looking like a small independent business than Nike? On the marketing tip, a great initiative by Nike in efforts to support artistic works that fall in line with the scope of the brand. Great animation by Richard Kenworthy
Led by Eric Cantona, the Nike-Google Joga Bonito campaign was a beautifully executed marketing campagin by Nike. Established in 2006, the campaign sought to bring back the essence of soccer by relating the beauty of the game. In Portugese, “Joga Bonito” means ‘play beautifully.’ This clip features Brazil & Portugal in an intense game of keep a way.
