KURTIS BLOW FOR SPRITE

It’s always interesting to see how advertisers attempt to link their products with particular aspects of culture. It appears as though Sprite has been marketed as the “soft drink for urban youth” since the 80′s. Even though, in reality, it’s just some chemicals mixed together that you can drink with your meal. Think about it. There’s nothing inherently cool, creative or unique about Sprite except for what they associate with it. I suppose this is just marketing 101, but they’ve been doing it for 20 years plus. Hit the MORE to see what I’m talking about. Good afternoon.

One Comment

  1. lol
    February 25, 2010 at | Permalink

    lol I enjoy how you broke it down. “There’s nothing inherently cool, creative or unique about Sprite except for what they associate with it.”

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